About Keep California Rolling

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 The California film and television industry is facing an existential threat. While the state has long been a global entertainment hub, recent years have seen productions moving to other states and countries with more competitive incentives. Challenges such as corporate contraction and natural disasters have further impacted workers. Without decisive action, California risks losing thousands of middle-class jobs and billions in economic benefits.

 Film and television production supports thousands of middle-class jobs and provides critical income for local businesses. A robust incentive program ensures that industry workers, from camera operators to set designers, can continue working in their home state. The loss of productions to other regions has resulted in significant declines in employment and revenue, highlighting the urgent need for legislative intervention.

Governor Gavin Newsom has proposed expanding the Film & Television Jobs Program from $330 million to $750 million annually to keep California competitive. This increase will help retain existing jobs, create jobs through pathway programs, attract new productions, and support businesses that rely on the entertainment industry. Without this expansion, California risks falling behind in the global production landscape.

 Unlike corporate tax breaks, the Film & Television Jobs Program is a direct investment in California’s workforce. Productions that receive the incentive must first hire local workers and spend within the state. This ensures that every dollar allocated leads to job creation, economic growth, and reinvestment in California’s creative industries.

Film and television production fuels California’s tourism industry, drawing visitors to iconic locations featured on screen. The industry’s economic impact extends beyond the set, benefiting hotels, restaurants, and countless small businesses. Keeping productions in-state means sustaining this vital revenue stream for communities across California.

 California’s recent wildfires have further devastated the entertainment industry, displacing workers and damaging infrastructure. Despite these challenges, industry professionals have rallied together, offering support and resources for those affected. Expanding the Film & Television Jobs Program will provide a pathway to recovery for both the industry and the broader California economy.